Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Instagram rumored to be testing a hashtag selector tool, geo-fenced posts
  Sep 21, 2018 by Amy Gesenhues
  The company would not comment on possible features being tested but did confirm it was not building a native sharing feature.
• Facebook to begin proactively reviewing apps that have not been submitted for inspection
  Sep 21, 2018 by Amy Gesenhues
  Developers will be notified via an alert within the app dashboard when their app is queued for review.
• How marketers cope in an increasingly-skippable advertising environment
  Sep 21, 2018 by Mark Williams
  Are skippable ads the inevitable future or the beginning of the end? Here’s how advertisers fight to remain relevant in a world where audiences have all the control.
• Marketers prepare for changes in states’ sales tax nexus laws
  Sep 21, 2018 by Robin Kurzer
  States can now pass legislation that requires online retailers to collect sales tax from buyers. What can you do to prepare?
• Google tells Congress approved third-party apps can scan Gmail data
  Sep 20, 2018 by Chris Sherman
  In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel and which other people users interact with.
• Adobe to acquire Marketo for $4.75 billion
  Sep 20, 2018 by Amy Gesenhues
  After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
• Segment adds quality tracking for incoming data to its resume
  Sep 20, 2018 by Barry Levine
  The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.
• Security firm shows how a second-hand Amazon Echo can become a spy
  Sep 20, 2018 by Barry Levine
  Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found.
• Report: Digital now makes up 51% of US ad spending
  Sep 20, 2018 by Greg Sterling
  Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders.
• Google Data Studio comes out of beta
  Sep 20, 2018 by Ginny Marvin
  The company continues to develop new features for the reporting product.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• With Marketo mega-deal, Adobe’s reach just got a whole lot wider
  Sep 21, 2018 by Barry Levine
  At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B martech buyers and vendors.”
• [Reminder] Customer data strategies and identity resolution webinar
  Sep 21, 2018 by Digital Marketing Depot
  Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack — to deliver more compelling marketing messages and, ultimately, customer experiences. You’ll learn: Identity resolution techniques that increase customer data accuracy as well as knowledge of your customers across the organization.
• Here’s why The New York Times broke down its martech and engineering silos
  Sep 21, 2018 by Robin Kurzer
  Though true collaboration between teams requires a ‘pardigm shift,’ The New York Times’ Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.
• Making the AI marketing journey a piece of cake
  Sep 21, 2018 by Paris Loesch
  How is using artificial intelligence in marketing similar to baking a cake? Contributor Paris Loesch explains.

Online Marketing News From Around The Web:

• 4 email marketing examples for your next campaign, My Emma
• A Simple Method for Tracking B2B Ecommerce Performance, Practical Ecommerce
• Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone, Marketo
• How Facebook built language translations in Messenger with M Suggestions, INSIDER
• How to Get More Engagement With Facebook Live, Social Media Examiner
• How To Target Ads At Each Stage Of The Buyer Journey, Ignite Visibility
• Learn How to Master Marketing on Instagram with These Blueprint Elearning Courses, Facebook Business
• The Big Platforms Are Giving Augmented Reality A Real Push, AdExchanger

The post Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws appeared first on Marketing Land.

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