Marketing Day: Instagram’s AR camera effects, MarTech East 2018, Data Transparency Label

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook is giving more Instagram developers access to AR camera features
  Oct 5, 2018 by Amy Gesenhues
  Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program.
• Facebook to release first-party cookie option for ads, pull web analytics from Safari
  Oct 5, 2018 by Ginny Marvin
  Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies.
• Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’
  Oct 4, 2018 by Barry Levine
  It’s about finding the opportunity to generate attention, he said, by subverting platforms and expectations.
• Ad groups unveil a new Data Transparency Label
  Oct 4, 2018 by Barry Levine
  Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment data sets.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
  Oct 5, 2018 by Barry Levine
  With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.
• Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
  Oct 5, 2018 by Robin Kurzer
  The company says that the SoundCloud partnership expands its total addressable audience to 100 million.

Online Marketing News From Around The Web:

• 7 Instagram Stickers That Can Make Your Stories Even Better, Content Marketing Institute
• Facebook Lite launches for iOS in Turkey, Business Insider
• How to Get Customers to Evangelize Your Business, Social Media Examiner
• How to Optimize Your Facebook PPC Strategy, Ignite Visibility
• How to Use Geotags on Instagram Posts and Stories, Tail Wind Blog
• Snapchat and Twitter 2018, eMarketer
• The Untapped Power of Video Content, CMS Wire
• YouTube TV’s DVR now lets you fast-forward through ads on more major channels, TechCrunch

The post Marketing Day: Instagram’s AR camera effects, MarTech East 2018, Data Transparency Label appeared first on Marketing Land.

Original article source: https://marketingland.com/feed