Marketing Day: Facebook fights low quality ads, Pinterest updates Ads Manager, Twilio acquires SendGrid

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook cracking down on ads with clickbait headlines, sensationalized language
  Oct 17, 2018 by Amy Gesenhues
  The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized.

• Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
  Oct 17, 2018 by Robin Kurzer
  A new study from Nanigans shows that most retailers plan to spend 25% of their yearly digital ad budgets this holiday season.

• Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
  Oct 17, 2018 by Amy Gesenhues
  The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information.

• How will Google’s new Android app licensing rules in Europe impact Chrome and search?
  Oct 17, 2018 by Greg Sterling
  The company is unlikely to see any loss of mobile search share as a result of complying with Europe’s antitrust decision.

• Autopilot debuts real-time collaborative customer journey map
  Oct 16, 2018 by Barry Levine
  The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.

• Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
  Oct 16, 2018 by Robin Kurzer
  The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
  Oct 17, 2018 by Barry Levine
  The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.

• Fullscreen offers marketers another YouTube brand safety tool
  Oct 17, 2018 by Barry Levine
  With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform.

Online Marketing News From Around The Web:

• 7 ways to measure email marketing effectiveness, My Emma
• Building an Ecommerce Business, Part 4: Copywriting Matters, Practical Ecommerce
• Enabling further research of information operations on Twitter, Twitter
• Graphic Design in the Modern World: What Marketers Need to Know, Marketo
• Politics on Reddit, Reddit Blog
• The hidden costs of taking programmatic in-house, Digiday
• The Pros & Cons Of Long-Term Vs. One-Off Influencer Partnerships, MediaKix
• Three most common mistakes to avoid with digital transformation projects, Get Elastic
• Where Testing Fits in Your Omnichannel Experiences, CMS Wire

The post Marketing Day: Facebook fights low quality ads, Pinterest updates Ads Manager, Twilio acquires SendGrid appeared first on Marketing Land.

Original article source: https://marketingland.com/feed