Topo Digital-Sea

Create Your Brand by Crafting Content That You (and People) Love

In the age of too much information, just about anyone in the business world who wants to write entrepreneurship articles can put their own spin on another Top 10 list or how-to guide. The result is often coverage of topics that have been written to death and an audience that automatically tunes out whenever the same melody is played over and over.

How to Use Video Effectively on Social Media to Attract Top Employers

According to Elance, the leading platform for online employment, more and more companies are using social media to attract top talent. Their survey reveals that as many as 40% of young professionals employ social media to search for and get jobs. You can use this trend to your advantage and make your resume stand out.

You’re An Artist Too! Don’t Be Afraid to Color Outside of the Lines!

Creativity is the cornerstone of imagination and progress. Is your business – are you – moving forward? Imagine, for a moment, you’re at a company-wide offsite. You’ve been placed at a table with several acquaintances (perhaps even strangers). You all work in different departments.

Getting New Business by Getting an Artist Into the Boardroom

Ever considered hiring an artist as the secret to taking your company to the next level? It seems counterintuitive to hire an artist – a whimsical creature with his or her head in the clouds and habits outside of societal norms – to solve your business problem. After all, artists have a reputation for messing things up and this is the kind of interference profit-oriented businessmen are afraid to experiment with.

Entrepreneurship and Innovation Start From Noticing: Design Awesome Customer Experiences by Cultivating Attention

Entrepreneurs must practice positive disruption, continually exploring and considering ways to improve their processes, as well as examine what customers want and need. Successful entrepreneurs – and students of entrepreneurship – realize customer experiences don’t just happen spontaneously.

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