Pinterest adds eight influencer marketing platforms to its Marketing Partners program. The post Pinterest opens API to give brands more insights on influencer campaigns appeared…
If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent resources available in…
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing. The post Amazon now 3rd-biggest digital ad seller…
Product quality was the leading factor, but great customer service barely registered as a loyalty driver. The post Survey surprise: 90% of consumers report being…
The announcement comes on the heels of Apple’s release of iOS 12, which includes new functionality that provides AR experiences from within a web browser.…
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting. The post Contextual…
The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app ads. The…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Now that users can opt-out of the algorithm, the question for advertisers will be how it impacts their visibility on the platform. The post Twitter…
These latest security measures are launching as a pilot program for Facebook users connected to US political campaigns and party committees. The post Facebook rolls…
