Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of…

Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in…

Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers with personalized…

Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make sure…

Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action. The post Quora introduces Broad…

After testing Shopping in Stories with a select number of e-commerce brands in June, the app is expanding the e-commerce feature globally. The post Instagram…

Publishers continue to invest in podcasts despite marketers’ concern about the lack of 3rd-party measurement standards. The post iHeartMedia to acquire Stuff Media as podcasting…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and keynotes, see 70+ leading martech…

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the…