CTV may help realize brand marketers’ long-held dream of ‘addressable TV.’ The post Report: Connected TV impressions have grown 106% since 2016 appeared first on…

More than 20,000 US small and medium-sized businesses make up Amazon’s new section, offering over 1 million items across 25 product categories. The post Amazon’s…

The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. The post Google debuts Shoppable Image ads, video in…

The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la carte. The post Commercetools’ Kelly…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

Live broadcasts from followed accounts will now appear at the top of the timeline, giving in-stream video ads prominent placement on the app. The post…

Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GroundTruth consumer survey. The post Report: Retailers should invest in better service, faster…

It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can…

The company says it fixed the issue that affected 21 apps and is notifying all businesses involved. The post Facebook bug allowed some advertisers to…

Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market…