Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half…

The social media platform touts more than 175 billion pins, up 75 percent over last year. The post Pinterest says it has 250 million active…

Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool. The post LinkedIn…

Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.…

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

YouTube has stopped accepting new sign-ups for the video ad production service previously available in multiple cities. The post YouTube to end Director onsite services…

The company also added new Standard Events and app-specific metrics. The post Facebook is combining website, app, offline purchase data into one view for advertisers…

Agencies are shifting from traditional AOR relationships with a substantial retainer to ‘much more project work, much more bespoke work.’ The post Ogilvy’s Michael Tidmarsh:…

Responding to user demand, Twitter gets in on the rising popularity of audio. The post Twitter adds audio-only broadcasting for iOS app, Periscope appeared first…