Here’s how to ‘expertly’ hit a link-building home run
Use expert opinions in content so when you build it, the links will come. The post Here’s how to ‘expertly’ hit a link-building home run…
Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
Pandora seeing higher ad spending for campaigns that include offline measurement. The post Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI…
Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps
Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics. The post…
Amazon streamlines ad products under new Amazon Advertising brand
So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified strategy. The post Amazon streamlines ad products…
Marketing Day: Is Nike stupid or shrewd, Facebook use down, Martech growth & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Instagram rumored to be moving further into e-commerce with a stand-alone shopping app
According to reports, users would be able to search for products and make purchases directly in the app. Instagram has declined to comment. The post…
Pew survey finds marked decline in Facebook user engagement since March
Just over half have also adjusted their privacy settings. The post Pew survey finds marked decline in Facebook user engagement since March appeared first on…
Lithium and Spredfast merge into a social management/customer care platform
The companies said that each boosted the other’s weak spot. The post Lithium and Spredfast merge into a social management/customer care platform appeared first on…
Martech continues its explosive growth, but are we facing an overload?
No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that’s…
Google, IAB Europe still negotiating GDPR Consent Framework implementation
Google has yet to launch its consent management platform. The post Google, IAB Europe still negotiating GDPR Consent Framework implementation appeared first on Marketing Land.