Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. The post Video advertising’s bright…

Creeping out your customers is bad for business. Here’s how to message without going over the line. The post How to personalize without crossing the…

Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer. The post Snap executive team gets…

At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game.…

Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. The post Study confirms brands’ worst fears about unsafe…

Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages. The post Quick guidelines for getting users…

The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools. The post…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

No more adding existing code to new sites without AdSense review and approval. The post AdSense users will have to submit all new sites for…

Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the…