Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy controls. The post Google lets users delete search data & control…
Facebook Messenger 4 will make it easier for users to connect with brands
The messaging app is giving more prominence to its ‘Discover’ tab where users can directly message companies on the platform. The post Facebook Messenger 4…
Report: Apple expected to say GDPR a model for US privacy regulation
CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels. The post Report: Apple expected to say GDPR a model for US…
SSP Smaato adds machine learning for directing inventory to DSPs
With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform. The post SSP…
Skyword merges with TrackMaven to create a content marketing platform with more insights
Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing. The post Skyword merges with TrackMaven to create a content…
Here’s a sneak peek at the SMX West 2019 agenda
I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going…
Marketing Day: Using LinkedIn data for Bing Ad campaigns, YouTube brand safety tool, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it. The post Google responds to large…
Is Facebook the only platform using 2FA for ad targeting purposes?
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned. The…
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. The post Marketers can now use LinkedIn…