Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks. The post Video Advertising Bureau: Brands should avoid…

A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a…

Google says the new attribution will better reflect the role of video in the customer journey. The post YouTube now counts ‘engagement’ for YouTube for…

If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of…

Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel and functional…

Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional service. The post Semcasting unveils ‘first…

The ads reflect the new design of Google Discover, previously known as Google Feed. The post Native ad test in Google Discover feeds gets a…

Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining us next week for SMX® East, October 24-25 in New…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

What’s new and striking about this survey is the runaway gap between Amazon and everyone else. The post Survey: People plan to use Amazon 3-to-1…