Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV. The post Nielsen Catalina now targets ads using purchase data on…

Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad. The post GDPR complaints stack up across the…

Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile…

A small survey of agencies found some advertisers are making moves to Amazon advertising. The post Some large search budgets are moving to Amazon, say…

Did your YouTube channel get removed over duplicative content, here is why. The post YouTube cracks down on duplicate content videos appeared first on Marketing…

National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday. The post…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

The wireless carrier is investing and its sales and stores infrastructure could boost YSB sales. The post Yahoo Small Business is back with new investments…

The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase…

Along with Creative Compass, Facebook announced partner program expansions for consultants, smaller agencies. The post Facebook unveils new ad effectiveness tool for Marketing Partners appeared…