According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from…

Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers. The post How the IAB Tech Lab’s new PrivacyChain…

Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented bots. The post LivePerson boosts its automated conversational capabilities with Conversable acquisition appeared…

The company says that the SoundCloud partnership expands its total addressable audience to 100 million. The post Pandora launches online analytics tools, announces ad distribution…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails. The post How the Halloween…

The key to creating more engaging online stories may be letting your audience fill in the blanks. The post The power of disruptive digital narrative…

The final closure will happen in August 2019, but few marketers will suffer as a result. The post Google to shutter Google+ following undisclosed data…

The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number…

With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social…