Company will provide anonymous loyalty card and point-of-sale data to Google. The post IRI to help Google measure offline sales impact of YouTube ads appeared…

Many of the speakers at this year’s MarTech East conference in Boston lauded the process for its focus on the end user. The post Agile…

Some of the most seasoned marketers in the industry tell us why these technologies could help save the industry. The post The future is now:…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

You deserve a search marketing conference tailored to your experience, goals, and budget. That’s why we offer four different ways to attend SMX® East –…

Three MarTech announcements show the boundaries are moving for AI, CDP and e-payments. The post Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s…

‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ The post Message to marketers: Mind the customer…

Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process. The post Adobe makes…

Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x more engagement.…

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. The post Customer data platforms…