Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the…

Advertisers now have three different ways to bid on Quora ads: CPM, CPC and target CPA. The post Advertisers can now use CPM bidding to…

After increasing Tweets to 280 characters a year ago, Twitter says the most common length of a Tweet is still under 35 characters. The post…

Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure.…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

It’s time to start thinking about a holiday advertising strategy to reach the right customer base. The post 5 ways to make your holiday advertising…

The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. The post LinkedIn Sponsored Content can now…

Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. The post Vimeo integrates with LinkedIn to enable video publishing to…

Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools. The post Is there a place…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon…