Paid Search Tactics That Drive Quality Inbound Calls
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In…
Amazon advertisers are in the market for campaign automation tools
Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months. The post Amazon advertisers are…
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. The post Small businesses more likely to…
Kochava launches its Traffic Index to spotlight top 20 mobile ad networks
The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook. The post Kochava…
Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU
The company reported a modest 9 percent increase in daily active users, down from a 14 percent increase for the same time period last year.…
Marketing Day: Amazon ad budgets to increase in 2019, Facebook Marketing API, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Latest version of Facebook’s Marketing API gives details on why ads fail to run
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn’t delivered and provide error codes. The post Latest version of Facebook’s Marketing…
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year. The post 80% of Amazon…
Marketing Day: Google privacy controls, Facebook Messenger 4, SMX West 2019
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
How marketers can produce content that keeps up with the pace of personalization
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden.…