Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. The post Marketers can now use LinkedIn…
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are…
Oracle launches a ‘CDP-plus’ for its clouds
Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data. The post Oracle launches…
Fullscreen offers marketers another YouTube brand safety tool
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video…
When it comes to campaign design and measurement, many sizes fit all
When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs…
Marketing Day: Account based marketing tools, Gartner ad tech report, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Account-based marketing tools: What you need to know
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many…
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just…
Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
The report focuses on what it calls “foundational technology,” even as the ground keeps shifting. The post Gartner’s first Magic Quadrant report on ad tech…
Facebook Attribution now available to all advertisers
The attribution solution was in beta for more than a year. The post Facebook Attribution now available to all advertisers appeared first on Marketing Land.