Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Survey: Social commerce held back by security, privacy concerns
However social media influence on purchases via other channels is strong. The post Survey: Social commerce held back by security, privacy concerns appeared first on…
Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
The matchmaking is based on social posts by brand advocates and by the athletes themselves. The post Fizziology employs Watson linguistic analysis to match endorsing…
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
CAAF is focused on performance ad fraud on mobile devices. The post Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud…
Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Facebook introduces retention optimization option for app advertisers
Facebook’s Ads Manager will also get four new retention metrics for app install ad campaigns. The post Facebook introduces retention optimization option for app advertisers…
5 essential steps to connect with Generation Z
While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they…
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
Quarterly member growth has slowed to less than 2 percent, according to CIRP. The post Shy of 100MM, survey finds Amazon Prime membership growth has…
Facebook aims to give more transparency around brand-influencer relationships
The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries. The post Facebook…
Google ushers in the Age of Conversational Ads with the launch of AdLingo
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them. The…