If you aren’t investing in YouTube subscriber growth, here’s why it matters As a small business owner, it’s challenging to know which social media channel is worth your time and money. You know that you only have a few seconds to capture your ideal client’s attention and you worry that you won’t stand out enough…. if you even get noticed…
When developing a brand, or strategies on how to communicate and sell that brand to consumers, it is imperative to remember the power of storytelling. If a toilet paper company can strike gold with a family of talking bears, there really is no limit to how creative you can get.
Snapchat for business? Snapchat is a social network with more than 150 million users. A user can send photos and videos, and have Snapchat calls with their friends. Once the snap is viewed, it disappears. Users can also post stories from their account, which are available to their friends for 24 hours then disappear.
One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don’t, it can come back around and cut you. Bad.
In the age of too much information, just about anyone in the business world who wants to write entrepreneurship articles can put their own spin on another Top 10 list or how-to guide. The result is often coverage of topics that have been written to death and an audience that automatically tunes out whenever the same melody is played over and over.
What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide.
Today, effective social media is one of the fastest ways for a business or an individual to become known across vast audiences. However, it’s not as simple as throwing up a social profile and making a few posts.
Do you flat iron those Afro curls because frizzy hair is not vogue in your workplace? Do you pep talk yourself before you clock in, put on a work mask and play pretend for eight hours to create your brand? Or maybe put on warpaint instead of makeup so your colleagues – and boss – would think you are one tough cookie at work?
