CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. The post Customer data platforms…

How to bring an overwhelming amount of data under control and use the insights gained throughout your business. The post Bring order to chaos: Wrangling…

eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion. The post Forecast downgrades 2018 Snap…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social…

First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. The post Facebook’s ‘Premieres’ videos now available to all…

Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’…

Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep expertise. The post Do you speak SEO? Join Search…

Search marketing success is a result of your hard work and learning from trusted experts. Attend Search Engine Land’s SMX® West January 30-31, 2019 in…

Several components released or acquired last spring — Engage, Sky and Bizible — see new efficiency enhancements. The post Release Notes: Marketo unveils fall updates,…