National Cinemedia offers first in-theater AR game for a movie
Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace of pre-show AR.…
The 5-step approach to driving retail growth
Here’s what successful retailers are doing to survive and thrive in the current competitive environment. The post The 5-step approach to driving retail growth appeared…
It takes a village: Story creation in the digital age
Marketers must define the rules that govern the narrative space between brand and consumer. The post It takes a village: Story creation in the digital…
Marketing Day: Programmatic display ads, Instagram tests new ad format, Facebook analytics
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Why you should embrace a full-funnel strategy for programmatic display
Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. The post Why you should…
Instagram reportedly testing new promoted Stories ad option for business accounts
It could open up Stories ads to smaller businesses with limited resources. The post Instagram reportedly testing new promoted Stories ad option for business accounts…
Instagram now lets users add IGTV video ‘previews’ to Stories
The new feature is an effort to drive more traffic to IGTV videos. The post Instagram now lets users add IGTV video ‘previews’ to Stories…
Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics
Both are currently in beta, with rollouts happening over the next several months. The post Facebook begins rolling out analytics for Instagram accounts & expanded…
Become a better search marketer in 2019 – the SMX West agenda is live
Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic…
How to choose an SEO-Friendly SME eCommerce-CMS Before Thanksgiving!
A good CMS should be easy to use, mobile friendly and allow you the flexibility to install tools (plugins, apps, integrations) that will help you sell your products, and critically evaluate your on-page SEO to emulate google rank results.