The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ The post 33Across launches ‘first open exchange with only viewable…
The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments. The post Video platform Innovid…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile…
Dial Report’s new data shows a demonstrable lift for businesses on days that their radio spots run. The post Mobile FM radio ads shown to…
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. The post Mobile-first…
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving…
You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to boost conversions,…
Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads. The post Snapchat launches multiple e-commerce ad options…
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up. The post IAS media quality report paints a…
Separately, the two marketing intelligence companies are choosing to make available valuable information from their platforms. The post Parse.ly, Notablist make internal data public to…
