Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable
The non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth. The post Vote.org tries static…
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs. The post Audience targeting service Simulmedia launches…
Marketing Day: Email innovation, Pinterest’s new ad unit, Facebook Pixel updates
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Instagram introduces new hashtag search API for businesses
The new API limits search queries to 30 unique hashtags within a seven-day period. The post Instagram introduces new hashtag search API for businesses appeared…
Digital work crisis — take the survey…
You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re…
Let’s break this down so you can better understand what you really need from a CMS when you’re thinking about SEO & web traffic generation. And yes, that means, getting found in the search engines using optimization techniques.
Marketers must capitalize on the new wave of email innovation
Discover which companies are pushing the virtual envelope in the email marketing space. The post Marketers must capitalize on the new wave of email innovation…
Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad
Each image can link to a separate landing page. The post Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a…
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. The post Agencies must now…
MarTech Landscape: What’s the difference between a data warehouse and a data lake?
For marketers, the difference is more than just the choice of metaphors. The post MarTech Landscape: What’s the difference between a data warehouse and a…