Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to…

A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. The post Despite buzz, only…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include holiday specific templates. The post Facebook’s Dynamic Ads, Collection Ads…

The enhancements are intended to improve sales flows and marketing insights. The post Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot appeared…

Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard. The post HubSpot adds on-board video…

Nike success may embolden other brands to take stronger social and political positions. The post Report: Nike’s sales jump 31% in wake of Kaepernick ad…

Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Book your All Access pass by this Saturday…

The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving. The post Oath combines its ad tech assets under…

Another survey finds significant numbers of consumers using smart speakers for product research and purchases. The post Adobe: 47% of smart speaker owners using device…