Protect Your Brand: The best defense is a good offense
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue.…
How small businesses can see big results with foundational SEO
Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.…
Here’s why you should crowdsource your programmatic creatives
Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics,…
The ultimate guide to using Bing Webmaster Tools – Part 5
Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. The post The…
How to capitalize on the competitive advantage of real-time data analysis
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis. The post How to capitalize on the competitive advantage…
Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test
The test aimed to surface accounts that people were not engaging with. The post Twitter suggested accounts to unfollow, says it was part of an…
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise. The post The newest Forrester…
YouTube is here to stay, why going viral means going video
If you aren’t investing in YouTube subscriber growth, here’s why it matters As a small business owner, it’s challenging to know which social media channel is worth your time and money. You know that you only have a few seconds to capture your ideal client’s attention and you worry that you won’t stand out enough…. if you even get noticed…
Social Media 101: Developing Your Strategy [VIDEO]
Today, social media is a normal part of business development. In this video blog, Lee Frederiksen discusses 5 steps for developing your social media strategy.…