3 things marketers should know about Facebook’s Q3 earnings
The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video. The post 3 things marketers should know about…
Marketing Day: Video ads, Snap exec team and Chatbot guidelines
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Video advertising’s bright future and what you should be doing now
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. The post Video advertising’s bright…
How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the line. The post How to personalize without crossing the…
Snap executive team gets two new chiefs: a chief business officer and chief strategy officer
Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer. The post Snap executive team gets…
Making your analytics work harder and smarter – SMX East 2018
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game.…
Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. The post Study confirms brands’ worst fears about unsafe…
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages. The post Quick guidelines for getting users…
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools. The post…
Marketing Day: AdSense quality changes, Quora CPM ads & 280-character tweets
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…