An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden.…

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you…

Users no longer have to go to their Google Account page to access privacy controls. The post Google lets users delete search data & control…

The messaging app is giving more prominence to its ‘Discover’ tab where users can directly message companies on the platform. The post Facebook Messenger 4…

CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels. The post Report: Apple expected to say GDPR a model for US…

With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform. The post SSP…

Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing. The post Skyword merges with TrackMaven to create a content…

I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it. The post Google responds to large…