After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned. The…

Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. The post Marketers can now use LinkedIn…

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are…

Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data. The post Oracle launches…

With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video…

When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many…

Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just…

The report focuses on what it calls “foundational technology,” even as the ground keeps shifting. The post Gartner’s first Magic Quadrant report on ad tech…