The best ideas often happen in the most unexpected places and inopportune times when your mind is aimlessly engaged in a nonspecific activity. The best thing you can do under such circumstances is capture those fleeting ideas, thoughts, and feelings before they vanish forever. Some do it on the back of the napkin. The more organized ones do it with a notebook at hand.
Creativity is the cornerstone of imagination and progress. Is your business – are you – moving forward? Imagine, for a moment, you’re at a company-wide offsite. You’ve been placed at a table with several acquaintances (perhaps even strangers). You all work in different departments.
What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide.
