Guide to the top marketing automation platforms
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to…
Despite buzz, only one-third of B2B businesses are committed to ABM, report says
A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. The post Despite buzz, only…
Thought Commerce™ – Take Your Ideas and Turn Them into Revenue Part 1
Commerce is the practice of exchanging something of value for something else of value, usually at a large scale. At its most legitimate, the value exchange in commerce is roughly-equal in the minds of the parties involved.
Marketing Day: Facebook Stories ads debut, Nike’s sales jump, SMX East tickets & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include holiday specific templates. The post Facebook’s Dynamic Ads, Collection Ads…
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
The enhancements are intended to improve sales flows and marketing insights. The post Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot appeared…
HubSpot adds on-board video capability with Vidyard integration
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard. The post HubSpot adds on-board video…
Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign
Nike success may embolden other brands to take stronger social and political positions. The post Report: Nike’s sales jump 31% in wake of Kaepernick ad…
Book now for SMX East — Rates increase next week!
Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Book your All Access pass by this Saturday…
Oath combines its ad tech assets under new Oath Ad Platforms brand
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving. The post Oath combines its ad tech assets under…