The company also added new Standard Events and app-specific metrics. The post Facebook is combining website, app, offline purchase data into one view for advertisers…
Agencies are shifting from traditional AOR relationships with a substantial retainer to ‘much more project work, much more bespoke work.’ The post Ogilvy’s Michael Tidmarsh:…
Responding to user demand, Twitter gets in on the rising popularity of audio. The post Twitter adds audio-only broadcasting for iOS app, Periscope appeared first…
The full-screen mobile ad can now be used in retargeting campaigns. The post Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities appeared…
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.…
Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. The…
It wouldn’t be fair to say VR is dead, but from a consumer electronics perspective, it’s not far from it. The post Virtual reality enters…
While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for…
