The companies said that each boosted the other’s weak spot. The post Lithium and Spredfast merge into a social management/customer care platform appeared first on…

No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that’s…

Google has yet to launch its consent management platform. The post Google, IAB Europe still negotiating GDPR Consent Framework implementation appeared first on Marketing Land.

A good ‘marriage’ requires an understanding of how each team can benefit from the partnership. The post Aetna’s Shiva Mirhosseini: Like any good relationship, sales…

If related to GDPR, the bump serves as a preview to US companies that will soon be grappling with their own states’ data privacy laws.…

Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t…

The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. The post Is Nike’s Colin Kaepernick ‘Just Do It’ deal really…

Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base. The post SurveyMonkey files to go public…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:…

Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships. The post Snap names Time Warner’s…