Digital Marketing - SEO - Web Design | Conversion & Sales Optimization

win more customers & grow your business

by implementing

Conversion & Sales Optimization

improve site performance & revenue by converting more visitors into customers & sales (instead of having to keep finding more & more traffic)

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Your Business Deserves Every Chance to Succeed Online

it’s immensely easier to “improve your numbers” (convert more traffic that you’re already getting) than create new or more traffic from thin air—and we can show you how

Conversion Rate Optimization (CRO) supports site performance – and business target outcomes – by improving the ratio of site visitors that are converted into actual customers. CRO also assists in increasing sales. And because it is “making the most of what you already have” it betters ROI as well.

CRO improves nearly every aspect of business and marketing by increasing the value of your website to each visitor and vice-versa. Our team of experts will thoroughly analyze the ways in which users are interacting with your website while developing strategies for increasing customer engagement and conversion rate.

Even better? CRO improvements are permanent – they don’t go away when we go away and in fact, positive results will continue to climb over time, even if no more CRO work is done. Even if you decided to re-do your website in four or five years, the CRO studies, results, and implementations can be applied to the new website with the same impacts.

Our CRO analysts use the top tools available for collecting and visualizing data, to make the quickest and most effective decisions. We perform the most-effective CRO techniques known with a blend of artistry and skill. Examples include A/B split testing, multivariate testing, and other experiments centered on factors such as site layout, element positioning, color queries, journey paths, and more.

We continually test and compare information until we isolate the highest conversion rate we can obtain, specific to your company. Then, we integrate results into your site and check and re-check some more, making certain your site is converting the greatest number of visitors into customers as possible.

1 Establish Case

2 Set Up Experiments

3 Conduct Experiments

4 Analyze Results

5 Implement Changes

6 Re-Test & Re-Evaluate

Digital Strategy Targets & Goals

Brand Unification

Your story’s conveyed clearly and concisely to your audience, no matter where they interact with your business, magnetically drawing them to you.

Message Virality

Your brand story and offering spreads far & wide achieving exposure to new, targeted, audiences who want or need the solutions you offer.

Increased Sales

Your bottom line grows through increased sales and revenues. Even better, there is no end in site and you have total control over results.

– Digital Strategy –

WHAT
WE DO

Establish Case

First, you must know your current-state conversion numbers to even try to make them better. Thus, we will first review or establish baseline numbers for your site’s current conversion ratios. With these numbers in hand, we will assess and evaluate where improvements can and should be made for max bottom-line impact.

Set Up Experiments

Experiments will be designed to test different variables in conversion equations. Initial values will be gathered, recorded, and charted so that a baseline can be accurately established. Software or applications will likely be installed on your website to facilitate the testing processes.

Conduct Tests

Any of the following might be done, alone or in combination: A/B split testing; multivariate testing; and/or site layout, proximity, color, fields and journey paths test. We utilize all of this information until we determine which combination of the above produces the highest conversion rate.

Analyze Results

Continuing to use a scientific / test-focused approach, we make sure to obtain the best results specific to your company. If necessary, tests will be repeated to get definitive answers. Once answers are clear, results will be added to starting charts or visual representations and recommendation plans for improvement submitted.

Implement Changes

Recommended should be integrated into your site. This may (and likely, will) result in our suggesting site design or layout changes, functionality alterations or improvements, website flow redesign, or even a full website re-design. However, none of these changes can or will be made without your express approval.

Re-Test & Reevaluate

Before the CRO project is considered “complete,” any changes made to your site to better conversion or retention rates, will again be tested to ensure max effectiveness. A final report will be provided, demonstrating effectiveness of changes in achieving desired outcomes for conversion, ROI, and sales improvements.

Why Us?

#uniquelycreative

Our digital marketing WORKS, helping you EARN customers through compelling storytelling & laser-focused strategies that disrupt & challenge the status quo.

#digitalstrong

Like a skilled physician, we look to diagnose the root issue and attack it with a masterful elixir of wisdom, experience, and creativity. You’ve got a problem? We solve it.

#bleedingedge

We stay up on best practices & innovative tactics for online success so you don’t to spend your time doing it. Instead, you get to stay focused on what you do best.

#madskills

Fueled by a passion to explore new strategies, innovate, and experiment, we have one main goal—maximize your reputation, position, and performance.

"TOPO Virtual Services & Digital Sea designed the website for my editing business, and since the launch of the site the reactions I've received from clients and other members of the editing community have been universally positive. I couldn't be more pleased with the site, and I attribute my happiness both to the talent of their designers and to their process for completing the work. Through this process, Digital Sea worked with me to identify not just the information I wanted on the site but to articulate my vision as well, so the final product communicates this vision to my clients in a way that wouldn't have been possible had we not had the productive conversations and planning sessions that set it all in motion."

James Gallagher

-Happy Client

Want to Talk?

Work for your money while making your money work for you! Invest your marketing budget into our acclaimed CRO strategy, developed by our professional team, and get an immediate return on your investment.