Marketing Day: Amazon ad tools, SMBs shifting ad budgets, Twitter beats expectations

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Amazon advertisers are in the market for campaign automation tools
  Oct 26, 2018 by Barry Levine
  Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.
• Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
  Oct 26, 2018 by Amy Gesenhues
  Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology.
• Kochava launches its Traffic Index to spotlight top 20 mobile ad networks
  Oct 25, 2018 by Barry Levine
  The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook.
• Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU
  Oct 25, 2018 by Robin Kurzer
  The company reported a modest 9 percent increase in daily active users, down from a 14 percent increase for the same time period last year.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Snap Inc. Q3 revenue reached new heights, but users keep leaving
  Oct 26, 2018 by Amy Gesenhues
  The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3.

Online Marketing News From Around The Web:

• ‘We have a problem’: ANA Masters annual gathering sees threats everywhere, Digiday
• 10 steps to revamping your email marketing strategy, My Emma
• 3 Essential Tricks for Anybody Managing Facebook Advertising, Socialbakers
• Announcing: Reddit’s Partnership with Patreon!, Upvoted
• How to Hide Hashtags on Instagram, Tail Wind Blog
• Successful International Marketing Starts With Trust, CMS Wire
• Taking Down Coordinated Inauthentic Behavior from Iran, Facebook Newsroom
• The Best Payment Processing for Your Online Store, The Blog Herald

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Original article source: https://marketingland.com/feed