Marketing Day: Facebook Instant Articles, Dynamic Ads in LinkedIn, Pinterest reaches milestone & more

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From Marketing Land:

• Customer Data Challenge: Improve martech efficiency and ROI with unified data
  Sep 10, 2018 by Digital Marketing Depot
  Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs.
• Pinterest says it has 250 million active monthly users
  Sep 10, 2018 by Amy Gesenhues
  The social media platform touts more than 750 billion pins, up 75 percent over last year.
• LinkedIn brings Dynamic Ads into Campaign Manager platform
  Sep 10, 2018 by Amy Gesenhues
  Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool.
• Facebook advertisers can now manage where Instant Article, in-stream video ads appear
  Sep 10, 2018 by Amy Gesenhues
  Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• From artificial intelligence to tangible action: Executing on AI insights at scale
  Sep 10, 2018 by Tasso Argyros
  How customer data platforms let marketers take action on information gleaned through AI and machine learning.

Online Marketing News From Around The Web:

• 10 Smart Hotel Marketing Strategies to Increase Bookings, Wordstream
• Declining Majority of Online Americans Who Say the Internet Has Been Good for Society, Pew Internet
• Don’t Fear Chatbots If You Have a Rich Content Strategy, Content Marketing Institute
• How collaborative marketing and insights helped Adidas, Think With Google
• How to Promote Your Blog Posts With Facebook Dynamic Ads, Social Media Examiner
• Starting Off Right: Better Top of the Funnel Marketing | Social Media Statistics & Metrics, Social Bakers
• The Perfect Landing Page. Landing page examples and 12 tips, Smart Insights
• Things Facebook Ads Should Do Better, PPCHero

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