Marketing Day: Facebook on massive data breach, Twitter GDPR investigation, and more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
  Oct 12, 2018 by Ginny Marvin
  14 million users had names, contact details, bio information, location and search history stolen, among other details.
  
• Twitter reported to be under investigation for violating GDPR
  Oct 12, 2018 by Robin Kurzer
  Irish privacy authorities are looking into whether Twitter was in breach of the European law when it refused to comply with a user’s request to see his data.
  
• Facebook purges 800 political spam Pages, accounts from its platform
  Oct 11, 2018 by Robin Kurzer
  The move is the latest effort by the beleagured social network to combat ‘fake news’ and stem the spread of misinformation.
  
• Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
  Oct 11, 2018 by Barry Levine
  The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.
  

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Realeyes says it can measure if people are paying attention to your ads
  Oct 12, 2018 by Robin Kurzer
  The company’s new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye movements.

Online Marketing News From Around The Web:

• Asos debuts voice-powered shopping on Google Assistant, www.mobilemarketer.com
• E-commerce retailers continue looking to open physical stores, www.daytondailynews.com
• Facebook’s Gaming Hub Arrives in Beta on Android, www.techcrunch.com
• Neural Technologies releases the Optimus Ecosystem, a leap forward in digital transformation, www.realwire.com
• TripAdvisor: For TV Attribution, ‘Correlation Doesn’t Cut It’, adexchanger.com
• W2 Communications Acquires Mesh Omnimedia, Expanding Creative and Digital Services, www.businesswire.com

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Original article source: https://marketingland.com/feed