Marketing Day: Facebook security breach, the 4 forces of marketing operations & more

• Facebook
• Twitter
• Google+
• LinkedIn
• Print Friendly

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 50 million Facebook user accounts hacked
  Sep 28, 2018 by Amy Gesenhues
  After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed.
• For Scott Brinker, marketing is designed to balance the ‘4 Forces’
  Sep 28, 2018 by Barry Levine
  In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization.
• Facebook targets ads with data users didn’t share with the platform
  Sep 28, 2018 by Amy Gesenhues
  Researchers reveal Facebook is using phone numbers identified via friends’ contact lists and numbers entered for two-factor authentication to target ads.
• 33Across launches ‘first open exchange with only viewable inventory’
  Sep 27, 2018 by Barry Levine
  The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’
• Video platform Innovid launches first multi-platform OTT video-ad composing tool
  Sep 27, 2018 by Barry Levine
  The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Findera search engine helps recruiters find talent, sales find leads
  Sep 28, 2018 by Barry Levine
  The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.

Online Marketing News From Around The Web:

• 3 Ways to Use AR in Your Marketing, Movable Ink Blog
• 9 Ways to Promote Your Marketing Content, Practical Ecommerce
• Attention Brands: Young Americans Are Breaking Up With Facebook, Contently
• Four Tips to Branding Your Business so It Stands Out, MarketingProfs
• GDPR: Leveling The Playing Field Or Flattening Publishers?, AdExchanger
• How to Sell With Facebook Lead Ads, Social Media Examiner
• How to write a stellar promotional email: 5 tips with examples, VerticalResponse
• Is Neural Machine Translation Ready for Marketing Content?, CMS Wire
• Study: Social media ranks No. 1 for holiday ad spending, Mobile Marketer
• Why and How to Define the Target Audience for an Online Business, Crazy Egg

The post Marketing Day: Facebook security breach, the 4 forces of marketing operations & more appeared first on Marketing Land.

Original article source: https://marketingland.com/feed