Marketing Day: Google+ data exposure, Brandwatch merges with Crimson Hexagon, more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google to shutter Google+ following undisclosed data exposure
  Oct 8, 2018 by Greg Sterling
  The final closure will happen in August 2019, but few marketers will suffer as a result.
• How the Halloween zombies can help close your revenue gap
  Oct 8, 2018 by Ryan Phelan
  Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.
• The power of disruptive digital narrative
  Oct 8, 2018 by Peter Minnium
  The key to creating more engaging online stories may be letting your audience fill in the blanks.
• Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
  Oct 5, 2018 by Barry Levine
  With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• LivePerson boosts its automated conversational capabilities with Conversable acquisition
  Oct 8, 2018 by Barry Levine
  Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented bots
• IBM Watson give intelligent ads wider release, expands targeting
  Oct 5, 2018 by Barry Levine
  Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads that better match viewers.

Online Marketing News From Around The Web:

• Snap’s VP of Marketing Is Leaving the Company, Adweek
• 3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts, www.entrepreneur.com
• Facebook unveils two video calling devices for home, www.techcrunch.com
• Is Virtual Reality Set to Disrupt The Digital Workplace?, www.cmswire.com
• What’s next for digital advertising after Facebook hack, www.cnbc.com
• To Unlock The Potential Of A.I. In Marketing Analytics We Must Go Back To Basics, www.forbes.com
• Why is metadata management so important when it comes to GDPR?, www.siliconrepublic.com

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