Marketing Day: Pinterest ad revenue, Pew social media report, YouTube ad extensions

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Publishers on Twitter can now monetize videos viewed by global audiences
  Oct 1, 2018 by Amy Gesenhues

  Previously, publishers could only monetize organic video content within their home country feeds.

• Pinterest expected to hit $1 billion ad revenue by 2020
  Oct 1, 2018 by Ginny Marvin
  New ad products, including video, and a growing audience will put Pinterest’s average ad revenue per user in the US closer to Snapchat and Instagram, according to eMarketer.
• Pew: Internet adoption, social media usage have been flat since 2016
  Oct 1, 2018 by Greg Sterling
  While the overall numbers have peaked, there is still growth and change within categories.
• YouTube rolls out more ad extensions, incremental lift measurement
  Oct 1, 2018 by Amy Gesenhues
  Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip.
• Findera search engine helps recruiters find talent, sales find leads
  Sep 28, 2018 by Barry Levine
  The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Adobe bringing digital targeting, measurement capabilities to Linear TV
  Oct 1, 2018 by Greg Sterling
  Partnership with Placed enables offline visits to be linked to TV ad exposures.
• The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more
  Sep 28, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• Findera search engine helps recruiters find talent, sales find leads
  Sep 28, 2018 by Barry Levine
  The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.

Online Marketing News From Around The Web:

• 50% of Americans Like This Type of Information Best When Researching Purchases, Convince and Convert
• Actions to Make Your Business Account More Secure, Facebook Business
• Can You Bring A Site Killed By Google Panda Back From The Dead, Search Engine Roundtable
• Connected TV And Cable TV: Same But Different, AdExchanger
• Digital Experience Stacks Evolve Once Again, CMS Wire
• Kaepernick & Nike Beyond the Bickering: Social Data Unlocks the Risk of Taking Heady Positions, Aimclear Blog
• Online sales tax collection laws go into effect in 10 states, TechSpot

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