If you aren’t investing in YouTube subscriber growth, here’s why it matters As a small business owner, it’s challenging to know which social media channel is worth your time and money. You know that you only have a few seconds to capture your ideal client’s attention and you worry that you won’t stand out enough…. if you even get noticed…
When developing a brand, or strategies on how to communicate and sell that brand to consumers, it is imperative to remember the power of storytelling. If a toilet paper company can strike gold with a family of talking bears, there really is no limit to how creative you can get.
What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide.
Do you flat iron those Afro curls because frizzy hair is not vogue in your workplace? Do you pep talk yourself before you clock in, put on a work mask and play pretend for eight hours to create your brand? Or maybe put on warpaint instead of makeup so your colleagues – and boss – would think you are one tough cookie at work?
